From Legacy Site to High‑Converting Next.js Experience
We rebuilt a slow, outdated marketing site into a fast, accessible, SEO‑ready Next.js experience. The result: better Core Web Vitals, clearer IA, and meaningful conversion lift.
Challenge
Legacy website suffered from slow load times, fragmented information architecture, and poor mobile UX. Search engines struggled to index key pages due to missing schema and technical issues.
Solution
Replatformed to Next.js with optimized routing and caching, implemented Core Web Vitals optimizations, added structured data (schema.org), improved accessibility, and redesigned funnels with clearer CTAs.
Outcomes
Core Web Vitals
Passed CWV site‑wide; LCP under ~2.5s on key pages.
Organic Visibility
More pages indexed with schema; improved rankings for target terms.
Conversion Lift
Better UX and funnels increased form submissions and demos.
Real‑World Scenarios We Fixed
WordPress to Headless Next.js
Slow page loads, plugin bloat, and messy IA hurt conversions.
- Migrate to headless: WP as CMS, Next.js for the frontend
- Clean IA, semantic HTML, schema, and image optimization
- Passed CWV; improved CTR and conversions
Legacy PHP Monolith (Performance)
High TTFB, blocking queries, and unstable deployments.
- DB indexes, query batching, caching (Redis), and CDN
- Split read/write paths; async jobs for heavy tasks
- CI/CD with blue‑green deployments for safety
Slow Server Response (TTFB)
Underpowered origin and noisy neighbors.
- Move to edge: static generation + ISR; CDN everywhere
- Compression, HTTP/2, and image formats (AVIF)
- Observability on latency and cache hit rate
AI Optimization & Integrations
Help users find answers faster and convert more.
- AI assistant for FAQs, docs, and lead routing
- AI search (RAG) over site content with citations
- Content QA + meta generation workflows
What We Shipped
Want a Modern Site that Converts?
Ship a fast, accessible, SEO‑friendly website with a clear funnel. We’ll bring the plan.