From the founder
Notes on live business websites
Written by Asad Iqbal for UK and US owners whose company site is already live. Improvement and maintenance first. AI when it actually helps.
Featured posts
Direct answers to the questions I hear on review calls. Built for search and for people who ask ChatGPT or Google the same thing.
Earlier writing
Older guides on automation, products and healthcare. Kept here. The featured series above is the current offer.
How hospitals use RPA for data, billing and admin without losing the human side of care.
Workflows, tools and a practical path for automation around real business processes.
DeFi, contracts and product work when a company site is no longer the whole job.
When you need more than a company website: products, dashboards and scale.
Modernising operations around websites, systems and the work that follows an enquiry.
Tell us what needs to work better
Share your website or describe the process that is becoming difficult to manage.