A better website for the next stage
Modernise your website around what your business needs next.
Improve the design, customer journey and technology behind your existing website. We can refine the current platform or plan a migration when a different setup will better support editing, performance and connected business systems.
When this is useful
- The site no longer reflects the quality or services of the business.
- Mobile navigation and enquiry journeys need improvement.
- Editing is cumbersome or integrations are difficult.
- The underlying system creates maintenance problems.
What we deliver
Current-site and business-needs review
Understand what should be retained, improved or replaced.
Page structure, content and design plan
A clearer structure for customers and for the people who edit the site.
Improved mobile and enquiry journeys
Make it easier to understand the offer and get in touch.
Suitable CMS or platform recommendation
Recommend a platform where the current one no longer supports the work.
Content and data migration
Move agreed content and data where a migration is part of the scope.
URL mapping, redirects and search considerations
Plan important URLs, metadata and redirects, then monitor search performance.
Validation, launch planning, recovery and handover
Agree how the site will be launched, recovered if needed, and handed over.
Illustrative example
Illustrative project
- 1.Update an older service-business website.
- 2.Simplify its quote request.
- 3.Connect enquiries to its existing CRM.
A redesign can be worthwhile even when a site still works. We agree the reasons for changing it, what should be retained and how success will be assessed.
Questions we are asked
Will you automatically move us to a new framework?
No. We compare the options against your editing, support, integration and customer needs.
What happens to existing content and search visibility?
We plan for important content, URLs, metadata and redirects. Search performance can change during a redesign or migration, so it needs monitoring.
How long will it take?
We agree a timeline after reviewing the content, platform, integrations and scope.
Will we have to rebuild our website?
Not necessarily. We may recommend maintenance, targeted improvements, redesign or migration, depending on the current website and what your business needs.
Related services
Take over, maintain and improve the site you already have.
Connect enquiries, records, bookings and follow-up.
Automate repeatable work across the tools you already use.
Assistants and agents around approved information and defined workflows.
From the founder
A checklist for established businesses: design, mobile, forms, trust and the work that follows an enquiry.
How I decide with owners: keep what still works, improve the experience, and plan a migration when maintainability or connected systems need it.
Discuss your website
Tell us what the current site needs to support next. We agree the reasons for changing it before we start.